Issue 21
March 2010
Advertising With Retro Cars
The Magazine That Classic Car Owners & Enthusiasts Have Been Missing
If you haven’t already heard, Retro Cars, the monthly magazine for modified classic cars, is back and ready to take the retro scene by storm.
Retro Cars is now published by Unity Media plc, the UK’s premier specialist automotive publisher.
Retro Cars will be staffed by a team of enthusiastic writers and contributors from across the globe with an infectious passion for their subject. Content will reflect the diversity and stylish attitude of this growing market, with ground-breaking photography and edgy design, making for exciting, informative and slick editorial.
Retro Cars magazine will be packed with the best show, daily-driven and concours cars, focusing on predominantly ’70s and ’80s vehicles. We’ll also be throwing in a splash of anything from the 1950s to 1990s. Ultimately, if it’s old and cool, it’s Retro Cars material.
Show coverage will come from across the globe, all wrapped-up with a lifestyle twist that we’re confident our readership will both relate to and appreciate. This will be backed-up by in-depth company profiles, owners’ club meets and so much more.
With such a diverse mission statement, Retro Cars will reach a vast and varied audience who love spending money on their cars, giving advertisers a unique opportunity to grab this lucrative market via the most advanced, classy and well-rounded retro car magazine on the shelves.
Magazine Ad Rates
| 1 | 6 | 12 | |
|---|---|---|---|
| Full Page | £950 | £900 | £850 |
| Half Page | £500 | £475 | £450 |
| Quarter Page | £280 | £265 | £250 |
| Eighth Page | £160 | £150 | £140 |
| DPS | £1800 | £1700 | £1600 |
| IFC | £1200 | £1150 | £1100 |
| IBC | £1100 | £1050 | £1000 |
| OBC | £1300 | £1250 | £1200 |
Other Rates
| Special Positions | 10% Extra |
|---|---|
| Loose Inserts | £45 Per 1,000 |
| Facing Matter | 10% Extra |
Sizes
| Page Type Area | 266mm x 190mm |
|---|---|
| Page Trim Size | 297mm x 210mm |
| Page Bleed Size | 303mm x 216mm |
| Eighth Page | 63mm x 92mm |
| Quater Page | 130mm x 92mm |
| Quater Page (Strip) | 63mm x 190mm |
| Half Page Horizontal Type Area | 130mm x 190mm |
| Half Page Horizontal Trim Size | 145mm x 210mm |
| Half Page Horizontal Bleed Size | 148mm x 216mm |
| Half Page Vertical Type Area | 266mm x 92mm |
| Half Page Vertical Trim Size | 297mm x 101mm |
| Half Page Vertical Bleed Size | 303mm x 104mm |
| DPS* Type | 266mm x 394mm |
| DPS* Trim Size | 297mm x 420mm |
| DPS* Bleed Size | 303mm x 426mm |
Copy Requirements
Digital files to be Mac formatted, preferred packages: QuarkXPress, PhotoShop, Illustrator or save as high resolution (300dpi) EPS, Tiff or Jpeg. PDF files to be supplied as high resolution CMYK format with all fonts embedded. Adverts can be supplied via Email, FTP or CD. Digital files only accepted - no film.
* All DPS adverts should be provided as two single page files.
Copy Date
Five weeks prior to publication.
Download the Retro Cars Magazine Media Pack (PDF Approximately 900KB)
Online Ad Rates
For more information about any of our online advertising opportunities call Lydia Brooker on 01732 748053 or email lbrooker@unity-media.com.
Banzai | BMW Car | GT Purely Porsche | Performance BMW | Performance Ford | Performance VW | Retro Cars | Retro Ford